International Conference on HABIT-AI

Human Agency in Business Innovation & Transformation With AI

23rd & 24th April 2026

Call for papers

The rapid evolution of Artificial Intelligence (AI) has triggered foundational shifts across global business ecosystems. While AI-driven automation, analytics, and intelligence are transforming organizations, the central role of human agency—human judgment, ethics, creativity, leadership, and accountability—remains critical in shaping responsible and sustainable transformation.

HABIT-AI 2026 foregrounds the interaction between human decision-makers and intelligent systems, emphasizing how managers, entrepreneurs, policymakers, and employees actively steer AI-enabled innovation rather than being passive recipients of technological change.

Track 1. Marketing Track: Human-Centric Intelligent Consumer Systems

  • AI-Based Consumer Behaviour Modelling
  • Predictive & Prescriptive Marketing Strategies
  • Generative AI in Brand Narratives
  • Algorithmic Pricing & Market Optimization
  • Conversational Agents & Immersive Commerce
  • Human Creativity, Ethics & Trust in AI-Driven Marketing

Track 2. Finance Track: Human-Governed Cognitive Financial Systems

  • ML Applications in Forecasting & Asset Valuation
  • Algorithmic & High-Frequency Trading
  • FinTech, Blockchain & Digital Assets
  • AI-Driven Risk Analytics & Fraud Detection
  • Autonomous Financial Planning
  • Human Oversight, Accountability & Explainable AI in Finance

Track 3. Human Resource Management Track:Human Agency in AI-Augmented Workplaces

  • Predictive Talent Acquisition
  • Workforce Planning & People Analytics
  • AI-Enabled Performance Mapping
  • Governance & Ethical Concerns
  • Future Skills & Human–AI Collaboration
  • Reskilling, Job Redesign & Human–AI Collaboration

Track 4. Sustainable Fashion Branding, Image, Identity and Heritage in digitalised world

  • Cognitive Leadership
  • Strategic Digitalization
  • AI Governance & Responsible Deployment
  • AI-Ready Organizational Cultures
  • Innovation Ecosystems & Future Architectures
  • Managing Change, Resistance & Social Impact of AI

Abstract Submission

Submit pdf version of the paper must include the title of the paper in Times New Roman, size 14, along with the author(s) name(s), affiliation(s), full postal address, email ID, ORCID (if available), and telephone or mobile number. The full paper should be submitted in Times New Roman, size 12 font, with 1.5 line spacing on A4 size paper, and the length of the paper must not exceed 25 pages. The abstract should be a maximum of 200 words. This is a full paper submission. For any queries, authors may contact somic@itmuniversity.ac.in . All papers must be submitted through the Microsoft CMT service, which will be used for both paper submission and peer review for this conference.

Doctoral Colloquium

The Doctoral Colloquium features expert review and developmental feedback to support the research progress of doctoral scholars. It offers one-to-one mentoring sessions with experienced academicians and industry experts to guide participants in refining their research work. The colloquium also includes a Best Doctoral Paper Award to recognize outstanding scholarly contributions. In addition, selected papers will be considered for publication opportunities. The indicative themes of the Doctoral Colloquium include artificial intelligence, digital transformation, analytics, computational social sciences, and technology-enabled innovation.

Keynote Speaker

2023 TARA lifetime achievement award
V Kumar
Prof of Marketing
Brock University

Conference Registration

(Registration Fee is not refundable)

Click here to register

Key Dates:

Call for Abstract: 15th December, 2025

Last Date for Abstract Submission: 15th February, 2026

Notification of Abstract Acceptance: 20th February, 2026

Last Date for Manuscript Submission: 15th March, 2026

Notification of Acceptance / Revision: 25th March, 2026

Last Date for Revised Manuscript Submission: 5th April, 2026

Last Date for Registration: 10th April, 2026

Registrar, ITM University Gwalior

Smt. Ruchi Singh
Patrons

Dr. Daulat Singh
Chancellor, ITM University Gwalior

Prof. N. Ravichandran
Pro Chancellor, ITM University Gwalior

Prof. (Dr.) Yogesh Upadhyay
Former Director, IIM Indore; Retd. Professor, IIM Ahmedabad

MSP Research Team

Prof. Vandana Bharti
Organizing Committee

Dr. Aditya Tripathi
Head, School of Management

Dr. Rakhi Chauhan
School of Management

Dr. Chandni Aswal
School of Management

Ms. Sonam Sahi
MSP Research

Publication Opportunities

Conference Proceedings (ISBN)

Special Issues in Peer-Reviewed/Indexed Journals

Edited Volumes on AI & Business Transformation

Best Paper Awards (Overall + Track-wise)

Special Events

Keynote Lectures by global experts

Multi-stakeholder panel discussions

Cultural Excursion to Khajuraho or Agra