Our Commitment
MSP Research Group is an interdisciplinary team of academic researchers working at University of the Arts, Newcastle University, Lancaster University, Brunel University, Bournemouth University, Sheffield University, ESSCA Business School, Delhi University, Konkuk University and many more. These scholars work with companies and policy makers to help them incorporate social responsibility into their marketing strategies with socially responsible business models that are oriented towards Sustainability and Sustainable Development Goals. Focus of research conducted by members of the Group is committed to
- Sustainability goals
- Sustainable Development Goals
- Responsible Technological Interventions
- Responsible Innovations
- Environment, Social and Governance (ESG) Principles
Research
Click on the names below to see the research outputs of our team
Research Projects
MNEMERGE: A Framework Model on MNE's Impact on Global Development Challenges in Emerging Markets
Inclusive Procurement aka Supplier Diversity: A Systematic Literature Review for Diverse Supply Chains
Healthcare and Disruptive Innovation in Emerging Markets
Management of medical waste in developing countries: A study of Indian hospitals during COVID-19 outbreak
Role of local small entrepreneurial firms in driving marketing innovation for superior performance of international brands at the base of the pyramid
Industry Linkages
MSP Research works with PHDCCI, India for the benefit of trade and industry, academicians, researchers, and students to mutually fulfil the needs of industry and academia. The collaboration focuses on use of academic research for members of the Industry Chambers/Associations of the large, medium, small as well as micro enterprises in diverse sectors.
Industry Events: A Round Table Discussion on Strengthening University-Industry Linkages for Promotion of Innovation and Employment
Wednesday, 18th September 2024, PHD House, New Delhi, India
